Case Study - Local Bicycle Store dominates with SEO
Cycle Fitness Nutrition is known for their superior customer service and expert cycling advice. With a new shop opening in early 2018, CFN approached Clickk to help make their launch as seamless as possible.
Why?
CFN’s digital marketing was virtually non-existent when they approached Clickk. The website had outdated stock and simply could not support their unprecedented growth. A succinct and effective digital marketing strategy was needed.
410%
Increase in traffic over 12 months
Features
- The website is fully responsive and utilises a WordPress and WooCommerce framework.
- A blog is integrated to power the content marketing strategy
- Automatic email marketing is implemented to ensure the customers after sales support is maximized and the customer spends the most amount of time on their bikes.
Goals
- The website is aimed to align with a younger demographic, whilst retaining existing clients
- A user-centric based design which ensures that the customer knows what they are looking for
- Simple actions which provide details and showcase the products from all angles
13%
Increase in revenue
Solution
We redesigned the website from the ground up, building it on a framework that was fast and could support our omni-channel marketing approach. There was a heavy focus on the mobile user experience.
A comprehensive content marketing strategy was implemented at the forefront of Clickk’s work with CFN. This achieved key rankings within the local market, yielding a 410% increase in website traffic.
Increase in Traffic
